![]() ![]() While fatigue has been studied in both interaction modes (i.e., face-to-face and online), researchers tend to focus more on the online contexts, such as social media platforms. When the information disclosed is recognized as appropriate, it can create a good image, but when deemed inappropriate, their image deteriorates, and judgement ensues. Individuals therefore need to be cautious when using these platforms, as their presence can be tracked through self-disclosure, sharing, following, and writing comments. Online self-disclosure can cause negative psychological wellbeing, such as social media fatigue, related to a user’s social media presence (i.e., self-disclosure of their activities). Individuals’ profiles on social media platforms are easily accessible, yielding additional information, and spreading faster than in the face-to-face or offline social interaction mode. Social media platforms have vast audiences all around the globe, amplifying users’ concerns about their presence on these platforms, thus disclosing mainly positive behaviors and attitudes in the information they provided in their profiles. Impression Management Concerns and Social Media Fatigue In other words, individuals’ presence and activities on social media platforms lead to impression management concerns.Ģ.2. Impression management theory in the context of the online interaction mode is used as a way of influencing and controlling the image of individuals through their social media presence thanks to their profiles, activities, and the people they follow on these platforms. Indeed, in today’s modern world, individuals and organizations increasingly operate through the online interaction mode via social networking platforms. When applied to everyday life, the essential tenet of impression management theory is that individuals enter into roleplay in different interaction modes, whether face-to-face (i.e., offline) or online. Goffman expanded on the notion by suggesting that life is a theater, such that individuals engage in influencing impressions on a daily basis. ![]() Therefore, we conducted two studies in two different settings (i.e., Kuwait and the UK) to analyze whether men and women react differently due to their IM concerns with particular regard to the Instagram platform.Įarly conceptualization of the impression management theory can be traced to Goffman, whereby individuals seek to influence others’ perceptions of themselves by regulating information in their social interactions. Indeed, prior research has revealed a moderating effect of gender with regard to IM and social media platforms, while other studies show some significant differences between genders in terms of self-presentation on social media platforms. In this study, we thus examine how IM concerns in social media can lead to unethical behavior due to social media fatigue and whether gender affects this relationship. As a result, impression management concerns may become a stressor leading to strain, such as social media fatigue, in turn fostering unethical behavior. Users tend to be more concerned about their behavior once it is more public, hence managing their impression of how their behavior and overall image appear to others. Indeed, due to their IM concerns, a vast number of social media users plan their posts ahead. This phenomenon has recently motivated scholars to conduct investigations of impression management (IM) in the online world. 358), has led to the visual social media distinction. The proliferation of Instagram, defined as “one of the manifest transformations of everyday communication practices over the past decade” (p. For instance, the widely popular Instagram platform has changed how individuals interact with each other. These platforms have played an essential role in creating and maintaining relationships. Users participate by posting images to stay in touch, connected, and updated. Social media is now part of everyday life.
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